1. Introduction

Fluffee Company, a division of Caruso Consulting Co Ltd ("Fluffee", "we", "us", "our"), is committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose and safeguard your information when you visit our website at fluffee.company or make a purchase through any of our country stores.

If you have questions about this policy, please contact us at [email protected].

2. Information We Collect

Information You Provide Directly

When you make a purchase or contact us, we may collect:

• Name and contact details (email address, telephone number, postal address)
• Billing and delivery address
• Payment information (processed securely by our payment provider — we do not store card details)
• Order history and correspondence with our support team

Information Collected Automatically

When you visit our website, we may automatically collect:

• IP address and browser type
• Pages visited and time spent on the site
• Referring URL and device information
• Cookie data (see Cookies section below)

3. Cookies

We use cookies and similar tracking technologies to improve your browsing experience and analyse website traffic. Types of cookies we use include:

• Essential cookies: Required for the website to function properly, including shopping cart functionality and secure checkout.
• Analytics cookies: We use Google Analytics to understand how visitors interact with our site. This data is anonymised and used only to improve our service.
• Marketing cookies: We may use Google Ads and Meta (Facebook) pixel tracking to measure the effectiveness of our advertising campaigns and to show relevant advertising to users who have visited our site.

You can control and disable cookies through your browser settings. Disabling certain cookies may affect the functionality of our website.

4. Analytics and Tracking

We use Google Analytics 4 to collect anonymised data about website usage. This service may set cookies and collect data about your IP address, browser and pages visited. Google's privacy policy is available at google.com/policies/privacy. We may also use Google Ads conversion tracking and Meta Pixel to measure advertising performance. These tools may collect information about your visits to our site to help us understand which advertising is most effective.

5. Third-Party Tools

We use the following third-party services that may process your data:

• Google Analytics — website traffic analysis
• Google Ads — advertising and conversion tracking
• Meta Pixel (Facebook) — advertising performance measurement
• Payment processors (Stripe, PayPal and others) — secure payment handling
• Shipping carriers — delivery and tracking of orders

Each third-party service has its own privacy policy governing its data use.

6. How We Use Your Information

We use the information we collect to:

• Process and fulfil your orders
• Communicate with you about your orders and enquiries
• Improve our products, services and website
• Send transactional emails (order confirmations, shipping updates)
• Comply with legal obligations
• Measure and improve our marketing effectiveness

7. How We Share Your Information

We do not sell your personal data to third parties. We may share your information with:

• Shipping partners to deliver your order
• Payment processors to complete your transaction
• Technology providers who help us operate our website
• Law enforcement or regulatory authorities when required by law

8. Your Rights

Depending on your location, you may have the following rights regarding your personal data:

• Right to access your personal data
• Right to correct inaccurate data
• Right to request deletion of your data
• Right to object to processing
• Right to data portability
• Right to withdraw consent at any time

To exercise any of these rights, please contact us at [email protected].

9. Data Retention

We retain your personal data for as long as necessary to fulfil the purposes outlined in this policy, including for legal, accounting and reporting requirements. Order records are typically retained for seven years in compliance with applicable business regulations.

10. Security

We implement appropriate technical and organisational security measures to protect your personal information against unauthorised access, alteration, disclosure or destruction. All data is transmitted via SSL-encrypted connections and payment data is handled exclusively by PCI-DSS compliant payment processors.

11. Contact Information

If you have questions, concerns or requests relating to this Privacy Policy, please contact us:

• Email: [email protected]
• Phone: +66 098 391 3877
• Address: Suite 28, 47 Moo 1, T. Nawoong, Meaung, Phetchaburi, 76000, Thailand